Posts Tagged ‘Money’
Social Media Clowns
Gary Vaynerchuck explains why he said “99.5% of social media experts are clowns” and why I agree with him.
Like Gary I see lots of small business owners hiring people to ‘do’ their social media for them or advise them on how to use Twitter, Facebook etc without having any idea or track record on how to grow a business.
Social media is only a part (an increasingly important part) of how to grow a business and can’t be ‘done’ in isolation. Unfortunately it is the latest bandwaggon for people who can talk the talk but have never walked the walk and it is muddying the waters for the genuine folk who really can help businesses to take advantage of this amazing opportunity.
If you are thinking of hiring someone to help you with social media, please check out their track record in growing businesses, including their own, which should be more than just being a social media advisor.
There is no quick fix and definitely not any ‘one size fits all’ solutions so if you are going to spend money, make sure you hire one of the 0.5% who understand what YOUR business needs. Its not about the technology!
Things to check:
What’s their track record in business (other than being a SoMe Guru)?
What do their own social media accounts show? Are they walking the walk or just talking the talk?
Do they have marketing experience? Social Media is primarily a marketing activity not a sales activity.
Anyone can get huge numbers of followers, connections and ‘likes’ but are they your target audience?
Do they understand PR? Will they make you proud of your on-line presence?
Do they write well? Good grammar and spelling are essential – even in a tweet.
Are they excellent communicators? Social media shows up poor communication fast and to many more people.
Do they understand engagement? Social media is not a broadcast platform.
Do they understand the importance of listening and responding?
Do they understand why automation has more drawbacks than advantages?
There are some excellent people who will give good advice on the best way to use Social Media and lots and lots of really good free advice on line. If you need help, give us a call and we’ll be glad to recommend some.
Posted in Social Media | 
Tags: Automation, Broadcast Platform, Clowns, Communicators, Followers, Free Advice, Gary Vaynerchuck, Good Advice, Grammar, Guru, Isolation, Line Presence, Marketing Social, Media Accounts, Media Advisor, Media Experts, Media Marketing, Money, Numbers Game, Poor Communication, Small Business Owners, Social Marketing, Social Media, Spelling, Target Audience, Tweet, Walking The Walk | 
2 Comments »
Putting Desire into Action
Here are the pictures from the event
According to Napoleon Hill ‘Desire is the starting point of all achievement’. Bob Garbett takes it one step further and says ‘Desire is nothing without passion’.
Passion was in evidence in every word of Bob’s presentation as he explained how his military training is easily translated into taking action to get a business idea working.
His main points are:
*If you aren’t passionate about what you’re doing – do something else. He describes passion as a crazy mad emotion that you absolutely have to satisfy, not a rational reasoned argument for doing something.
*Aim for complete success – why would you settle for anything less?
*Don’t do it for the money.
*Don’t listen to reason, just the facts. There will always be people who tell you it can’t be done and why – you may even tell yourself this but if the facts add up and you’re passionate enough you’ll make it happen.
*Make decisions not deliberations. Don’t spend so much time weighing up the pros and cons that you drive yourself mad. Just get on with it.
*Never give up. You may need to find a way around obstacles or take a different route but keep going until you get there.
*Think fast and move fast. Don’t look back in ten years time and wonder why you didn’t get anywhere.
*Manage the risk. What will you need or risk in terms of money/ getting the right team/ the right environment?
*Just do it. We regret the things we didn’t do more than the things we do.
*Follow through. It will get rough, you will get criticism, you will fail occasionally, but if you follow through you cannot FAIL.
Inspired events are very different and very special – join us at the next one on November 18th when Andy Gibney will be talking about“How to Master Procrastination and Overcome Obstacles”
Posted in Steps to Success Events | Tags: Aim, Andy Gibney, Business Idea, Decisions, Deliberations, Desire, Emotion, Garbett, Mckendrick, Military Training, Money, Napoleon, Napoleon Hill, Obstacles, Passion, Procrastination, Pros And Cons, Risk | 1 Comment »
Desire is the Starting Point
Simon Scott's Burning Desire
The first lesson in Napoleon Hill’s 13 proven steps to riches is that Desire is the starting point of all achievement. He also said this:
You must have a definite major purpose – do you want money, fame, power, contentment, personality, peace of mind, happiness or something else?
You must know what you want, what you will give to get it and a definite plan and time by which you will get it.
All earned riches have their beginning in an idea.
Opportunity often comes in a different form to the one we might have been expecting.
When one is truly ready for a thing it puts in an appearance.
Disappointments and difficulties do not turn aside true desire.
Posted in Inspiration | Tags: Appearance, Burning Desire, Contentment, Definite Plan, Disappointments, Fame, Happiness, Money, Napoleon, Napoleon Hill, Peace Of Mind, Personality, Simon Scott, True Desire | 2 Comments »
Napoleon Hill
The Maker of Millionaires, Napoleon Hill said:
“Neglecting to broaden their view has kept some
people doing one thing all their lives.”
Nothing wrong with that if the one thing you’re
doing is what you are passionate about, fills you
with deep satisfaction, a sense of achievement
and, if you need it, gives you a great income.
If its not – why are you still doing it? Can you answer this question?
What do you want most?
Is it Money, Fame, Power, Contentment, Personality, Peace of Mind or Happiness?
Posted in Inspiration | Tags: Contentment, Fame, Happiness, Millionaires, Money, Napoleon, Napoleon Hill, Peace Of Mind, Personality, Satisfaction | No Comments »
