Recommended Applications To Make Your Facebook Page stand out from the crowd!

This post was written by Jacob Mathew, Managing Director of TollFree Networks Ltd

There are so many different things to do on Facebook that, as a user, sometimes you can feel yourself spinning in circles. Especially if your goal for using Facebook is to market your brand and increase your visibility, there are so many options….but what are the best?

Here are my recommended applications that you can easily add to your Facebook page to make a splash and stand out from the crowd.

1. Poll Daddy Polls:

The reason I like this one is absolutely for it’s simplicity. From discovering the application to posting my first official poll took no more than 5 minutes. This robust application allows you to create and share your own polls with members of your network and Facebook at large. You are able to customise your polls to include your logo, pictures, comments, additional answers and much more. Create a poll based around information that would like to know about your target consumers or even around something that you know they would enjoy. These are absolutely wonderful ways of engaging and entertaining. Do them on a regular/consistent basis, and the opportunities of going viral will increase. Also, you are able to not only just post them to your page and profile walls, but you can also choose connections and send the poll in a direct message. Now that’s handy!

2. MailChimp:

One of the main things that prospective customers request when I speak to them about social media marketing campaigns is definitely data capture. It seems everyone is looking for great ways to increase the number of email addresses in their master list. MailChimp, a well known inexpensive-free email marketing tool, now has it’s own Facebook application. Once you sign up for your free MailChimp account, you are able to create your own opt-in page within the structure of your Facebook Page. You can either give away a free ebook or advertise your newsletter and much more. The best part is that you can promote this page, using the link, so that people are able to sign up without leaving your page OR Facebook. Everytime someone signs up, you get an email “ping” and MailChimp stores the email addresses in your MailChimp account. Yes folks….this is all free!

3. Tigerlily:

Talk about custom design! This application is the most visually stunning of the bunch and allows you to create a custom landing page on Facebook for free! Not too shabby. After you create your free Tigerlily account, you are able to design your page using pictures, your Twitter feed, YouTube videos, your RSS feed from your website or blog, and your own custom copy…and that’s for starters. There are more robust versions of Tigerlily that have a membership cost associated, but this is a great way for a design novice to dip their toes into the pond.

Now…how do you add these to your page? There are a couple of easy steps to do that.

First, search for the application’s page using the Facebook search. When you find it, click on the application and go to it’s Facebook page. Underneath the logo there are some choices/links, click on the “Add to My Page.” Then, go to your Facebook Page (if you are the administrator), click “Edit Page” and then choose “Applications” from the list. This page will show you all of the applications that you are currently using. To set up your new application, click on the “Go to Application” link under the application’s logo….and there you go! Follow the instructions and you will be set up in no time! You can also add these applications to your personal profile, it is up to you!