Posts Tagged ‘Good Business’
“Let’s revive British manufacturing”
So shouts Mary Portas, striking a pose for the cameras in her new TV show Mary’s Bottom Line (read all about it here http://www.maryportas.com/bottomline/)
Mary is passionate and persuasive and appeals to every emotion any decent human being can relate to as she strides through a deprived area of Manchester rescuing unemployed people and an unloved factory by manufacturing “Made in Britain” knickers.
The programme is the usual mix of ‘business lessons’ and entertainment that we’ve come to expect from this type of show but what can ordinary (i.e. not celebrity) business folk learn from Mary’s latest exploits?
Mary does her market research by agreeing with a high end French lingerie manufacturer that “people these days buy less but pay more for quality” and by guilt tripping shoppers in the high street into admitting they would pay more for British made knickers. Really? Most of them had no idea where the knickers they were wearing came from so maybe when the cameras aren’t running it’s not such an issue for them.
Hiring the right staff
A snaking line of 400 applicants is reduced to eight apprentices but not before covering the usual sob-stories that seem to be compulsory on all reality TV shows.
Despite the huge number of people to choose from, Mary insists on taking on one girl who has neither the right attitude not the skills to do the job.
Now, conflict makes for good TV but it doesn’t make for good business and I suspect in following shows there will be showdowns and shouting with echoes of other shows where a misfit is made a scapegoat for the sake of TV drama with nor thought for their subsequent welfare.
For me, employing people should be about doing what’s right for both the business and the employee and not about exploitation, whether it’s for profit or TV ratings.
The supply chain
Having got her workforce set up Mary then apparently realises that she doesn’t have the British made lace she needs to produce the knickers. The TV audience is treated to a dash around Nottingham as Mary hunts down the only manufacturer of stretch lace left in Britain and gets him to agree to supply her enterprise.
A preview of next week’s show hints that this arrangement is doomed. Maybe in the real world the supply chain would take a higher priority ….
Leaving aside the manipulation that is necessary to make a good TV show, is this idea cynically exploiting a deep seated desire to revive British manufacturing? Is Mary paving a road for those less famous to follow? If her knickers didn’t have this huge TV exposure that no normal manufacturer could afford, would they ever get to market? What do you think?
More next week as Mary settles on a name for her knickers, sorts out the branding and chooses a model bum to show them off.
Related post: Will Kinky Knickers become a viable business?
- What did I learn from my clients this week?
- Change. Its not easy.
- What is Mentoring?
- You can’t grow a business by yourself
- Social networking v social media marketing
- Why blogs are great for small businesses
- The Dragons Den’s Newest Stars
- How well connected are you?
- Can you use “Made in Britain”?
- How are you using your content?
- Who is spending your time?
- There is no ‘Law of Attraction’
- The only time management tip you’ll ever need
- Why LinkedIn is the Most Important Site for your Business
- Thoughts become things – choosing the good ones
- Is Mary Portas bottom line in the red?
- The holes in Mary Portas’ knickers
- Networking – time to move on.
- Cupping, or how to break into a conversation
- What ‘s the most innovative way to use a great testimonial?
- June 2013
- May 2013
- January 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- April 2012
- March 2012
- February 2012
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- September 2009
- June 2009
- May 2009
- April 2009
- March 2009