Posts Tagged ‘Good Advice’
Social Media Clowns
Gary Vaynerchuck explains why he said “99.5% of social media experts are clowns” and why I agree with him.
Like Gary I see lots of small business owners hiring people to ‘do’ their social media for them or advise them on how to use Twitter, Facebook etc without having any idea or track record on how to grow a business.
Social media is only a part (an increasingly important part) of how to grow a business and can’t be ‘done’ in isolation. Unfortunately it is the latest bandwaggon for people who can talk the talk but have never walked the walk and it is muddying the waters for the genuine folk who really can help businesses to take advantage of this amazing opportunity.
If you are thinking of hiring someone to help you with social media, please check out their track record in growing businesses, including their own, which should be more than just being a social media advisor.
There is no quick fix and definitely not any ‘one size fits all’ solutions so if you are going to spend money, make sure you hire one of the 0.5% who understand what YOUR business needs. Its not about the technology!
Things to check:
What’s their track record in business (other than being a SoMe Guru)?
What do their own social media accounts show? Are they walking the walk or just talking the talk?
Do they have marketing experience? Social Media is primarily a marketing activity not a sales activity.
Anyone can get huge numbers of followers, connections and ‘likes’ but are they your target audience?
Do they understand PR? Will they make you proud of your on-line presence?
Do they write well? Good grammar and spelling are essential – even in a tweet.
Are they excellent communicators? Social media shows up poor communication fast and to many more people.
Do they understand engagement? Social media is not a broadcast platform.
Do they understand the importance of listening and responding?
Do they understand why automation has more drawbacks than advantages?
There are some excellent people who will give good advice on the best way to use Social Media and lots and lots of really good free advice on line. If you need help, give us a call and we’ll be glad to recommend some.
Posted in Social Media | 
Tags: Automation, Broadcast Platform, Clowns, Communicators, Followers, Free Advice, Gary Vaynerchuck, Good Advice, Grammar, Guru, Isolation, Line Presence, Marketing Social, Media Accounts, Media Advisor, Media Experts, Media Marketing, Money, Numbers Game, Poor Communication, Small Business Owners, Social Marketing, Social Media, Spelling, Target Audience, Tweet, Walking The Walk | 
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What’s your second impression like?
Shadow by Adam Hawkins http://anodizeproductions.com
We see a lot about the importance of creating a good first impression but what’s your second impression like?
You get into the right clothes, do a bit of grooming, practice the smile and the firm handshake, learn a bit about body language and voice tone and wham, bam, thank you m’am you’ve aced the first impression. Everyone thinks you’re a great guy or gal and relaxes.
Then what? Then the real you gets an outing. When you stop trying to impress is there a different you that comes out?
I’ve recently had to re-asses my opinion of someone who always gives a great First Impression performance and remembered this that I heard from George Raynault, a multi-millionaire I worked with for several years who was a very wise man:
Someone at a reception smiled a hello and shook my hand warmly.
Later I saw him almost sneering at one of the waiters.
And, later still, talking behind someone’s back.
You only have one chance to make a first impression, true, but you have an
awful lot of time to make plenty of second impressions.
If you are meeting someone for the first time and may not get a chance to see
them again, a first impression really counts. For a very short time.
However, if you are going to be interacting with a person over a longer period of
time then second impressions are even more important.
Is someone who is rude to waiters and cab drivers or who cheats a barmaid out
of small change really someone you want to do business with?
If someone is always blaming other people and doesn’t treat others as they’d like to be treated why would you recommend them to others?
If people know they can rely on you to behave well and honorably even if no-one is watching, if you listen to them, make them feel good, cheer them up, be kind or give them good advice they will always seek you out and introduce you to others.
Second impressions are even more important than the first ones. Appearances only go so far. Its deeds that show your true worth.
Posted in Networking | Tags: Asses, Body Language, Cab Drivers, Clothes, Good Advice, Good Cheer, Good First Impression, Great First Impression, Handshake, Impressions, Millionaire, Period Of Time, Second Impression, Short Time, Smile, Voice Tone, Waiters, Wham, Wise Man | No Comments »
