Posts Tagged ‘Clowns’
Social Media Clowns
Gary Vaynerchuck explains why he said “99.5% of social media experts are clowns” and why I agree with him.
Like Gary I see lots of small business owners hiring people to ‘do’ their social media for them or advise them on how to use Twitter, Facebook etc without having any idea or track record on how to grow a business.
Social media is only a part (an increasingly important part) of how to grow a business and can’t be ‘done’ in isolation. Unfortunately it is the latest bandwaggon for people who can talk the talk but have never walked the walk and it is muddying the waters for the genuine folk who really can help businesses to take advantage of this amazing opportunity.
If you are thinking of hiring someone to help you with social media, please check out their track record in growing businesses, including their own, which should be more than just being a social media advisor.
There is no quick fix and definitely not any ‘one size fits all’ solutions so if you are going to spend money, make sure you hire one of the 0.5% who understand what YOUR business needs. Its not about the technology!
Things to check:
What’s their track record in business (other than being a SoMe Guru)?
What do their own social media accounts show? Are they walking the walk or just talking the talk?
Do they have marketing experience? Social Media is primarily a marketing activity not a sales activity.
Anyone can get huge numbers of followers, connections and ‘likes’ but are they your target audience?
Do they understand PR? Will they make you proud of your on-line presence?
Do they write well? Good grammar and spelling are essential – even in a tweet.
Are they excellent communicators? Social media shows up poor communication fast and to many more people.
Do they understand engagement? Social media is not a broadcast platform.
Do they understand the importance of listening and responding?
Do they understand why automation has more drawbacks than advantages?
There are some excellent people who will give good advice on the best way to use Social Media and lots and lots of really good free advice on line. If you need help, give us a call and we’ll be glad to recommend some.
Posted in Social Media | 
Tags: Automation, Broadcast Platform, Clowns, Communicators, Followers, Free Advice, Gary Vaynerchuck, Good Advice, Grammar, Guru, Isolation, Line Presence, Marketing Social, Media Accounts, Media Advisor, Media Experts, Media Marketing, Money, Numbers Game, Poor Communication, Small Business Owners, Social Marketing, Social Media, Spelling, Target Audience, Tweet, Walking The Walk | 
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What are you most afraid of?
Writing at the end of the Great Depression, Napoleon Hill suggests that most people have six basic fears. They are: fear of poverty, criticism, ill health, loss of love, old age and death.
According to more modern surveys, some of the most commonly feared objects are spiders, snakes, heights, water, enclosed spaces, tunnels and bridges, social rejection, failure and public speaking. In an innovative test of what people fear the most, Bill Tancer analyzed the most frequent online search queries that involved the phrase, “fear of…”. This follows the assumption that people tend to seek information on the issues that concern them the most. His top ten list of fears consisted of flying, heights, clowns, intimacy, death, rejection, people, snakes, success, and driving.
In general, people appear to be most afraid of two things: the threat of pain or death, and the threat of social rejection or isolation. I would go further and suggest that, beyond the survival instincts that keep us safe, there is only one real fear and that is the fear that we can’t handle whatever happens to us. The fact that most people do handle even the most horrendous occurences indicates that most fear, which is usually about a future event that usually never happens, is completely unnnecesary.
Fear is nothing more than a state of mind and so if we learn to control and direct our thoughts it no longer has any power over us.
Tell me what you are most afraid of and we’ll discuss it at our next event. See Inspired Events for details
Posted in Steps to Success Events | Tags: Clowns, End Of The Great Depression, Fact That Most People, Fear Of Poverty, Future Event, Great Depression, Ill Health, Intimacy, Isolation, List Of Fears, Napoleon, Napoleon Hill, Occurences, Search Queries, Snakes, Social Rejection, Spiders, Survival Instincts, Top Ten List, Tunnels | No Comments »
