A business built with a true purpose is more likely to succeed
Any business can explain what it does; some can explain how they do it; but very few can clearly articulate WHY.
WHY is not money or profit, quality products or services. Those are results.
To discover your WHY you need to get personal, to get down into the grass roots. WHY does your business exist? WHY does it do the things it does? And WHY should anyone care?
Knowing your “WHY” will help refine your strategy, branding, marketing, products and services.
It will help you to differentiate your business and rise above the competition.
In its simplest form, WHY is your purpose for creating your business.
Walt Disney wanted to make people happy. He believed that every child deserves a chance to smile and that no matter how old you are, you always have an inner child ready to have fun.
Compare this to The Disney Corporation’s mission statement:
“The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
Where is the joy, the happiness, the creativity that built the business?
A WHY is just a belief. That’s all it is.
HOWs are the actions you take to realize that belief
WHATs are the results of those actions… everything you say and do: your products, services, marketing, culture and who you hire.
The next time someone asks, “Why should I do business with you?” answer with your why – say “I believe …… ” and see what happens.
What is your why? What do you believe about what you do?
Share it with me, I’d love to hear it!