A few create delight.
If you can do both you should not only be very successful but you’ll probably be very satisfied and fulfilled as well.
Do your customers have a pain they need your solution to alleviate or do they have an irrational passion for something that you can supply? Can you combine the two?
It’s not always as obvious as it might seem. It all comes down to what you’re really selling.
These three famous brands seem to have it nailed. What do you think they’re selling?
On the face of it (sorry) Revlon could be seen to be solving the problem of imperfect skin or ageing. Harley Davidson might have started by solving a transport problem and Nike is solving the need that sports people have for high performance equipment and garments.
According to their own PR Nike sells winning; Revlon sells hope; Harley Davidson sells freedom.
Could you combine a winning combination of need and want for your business?
What are you favourite examples of businesses that combine problem solving with creating delight?