Have you earned your spot in the limelight?
Liz’s teaching threw up some interesting reactions from the delegates. The predominant feeling was how uncomfortable most of them are about promoting themselves as an expert; a go to person in their industry or sector.
Now this is where a pushy PR would say, “That’s why you need me. I’ll promote you, write your press releases and get you media coverage.”
What actually happened was a highly practical lesson about what business owners need to do to promote themselves as an expert and their business as the solution to a problem: two very different things.
What it didn’t do was take away that fact that most of the people in the room would die rather than be in a media spotlight.
Faced with the task of writing a bio that would encourage journalists to ask for an interview there was visible squirming and muttering about “blowing your own trumpet” and “feeling like a fake”.
Some of this undoubtedly comes from our Britishness of not wanting to push ourselves forward but I’m guessing some also comes from reading the truly awful boasts of “world class / highly successful / best selling / international / highest paid ___ (fill in the blanks) that we all see on the web with absolutely NO evidence to show that these accolades haven’t just been made up.
So, what to do? Live in obscurity hoping that doing good work is enough or put yourself out there and balance the risk of being thought a fraud with the likelihood of raising your profile?
“It shoulda been me!”
The right answer? If you really ARE good, you’ll have evidence, the most powerful of which is your customers testimonials, so the chances of being thought a fraud are minimal. So go for it – think of who you’d like to be interviewed by and write a killer bio that will solve their problem when they’re looking for an expert in your field.
Everyone admits that its easier to market a product or service than to market yourself but there is only so much PR you can do without a person, preferably the business owner, being involved.
If you look at people like you getting lots of media attention and think “That coulda /shoulda been me” maybe the only difference between getting noticed and not is a willingness to blow your own trumpet.
“Come and get me Jezza!”
One of the great questions Liz asked us was: “Who would you most like to be interviewed by or which newspaper/magazine/radio or TV show would you most like to be featured in?
Mine is Newsnight with JeremyPaxman talking about how small businesses are the life blood of our economy. What’s yours?
Ann Hawkins is a business mentor who will help you to make more profit, keep you accountable for your success and introduce you to a support network of your peers. Ann is the founder of The Inspired Group, co-presenter of The Business Hub radio show and owner of The Social Media Show. If you’d like to talk to Ann about how to take your business from OK to Excellent call her on 07711 705038