Archive for July 2012
How are you using your content?
Are you daunted by always having to create new content?
I often get asked about different ways of promoting a business or getting new business through generating content for blog posts, radio interviews, e books, printed books, free tips, webinars, podcasts, etc., etc.
All of these work on their own but they work even better if they’re linked up and even better than that if the content is generated by your fans, your network or your tribe.
If you need content and, instead of giving just your take on things, you ask other people to contribute and give them credit, you immediately get fans for your work.
The next best thing is to use that content in lots of different ways.
Put the radio recording, podcast or interview on your website or blog, add it to an ebook, turn it into free tips, make it into a training programme. Not everyone accesses things in the same way so make your content as accessible as possible in as many different ways as possible with lots of added but different value.
It has been said that best selling thinker and author Edward de Bono, the father or lateral thinking, mind mapping and creativity, only ever wrote one book but published it in 77 ways.
Some quick tips for engaging people in your work:
- If you have guest writers, interviewers, bloggers they help you to promote what you do.
- If you get people involved in helping to create the content, they’ll rave about it.
- If you link everything you do to your blog or website, that’s good sense.
- If you use lots of social media channels, draw all the activity into one, easy to find, central hub.
- If you turn a series of interviews, blogs or articles into something that people can listen to or buy afterwards, superb.
- If you have any opportunity to give people the chance to comment, question, take polls, enter competitions, submit photos – do it and always give credit.
How have you used these tactics successfully – share them with us in the comments …
Ann Hawkins and the amazing TIG folk can help you grow your business and achieve the breakthrough results your hard work deserves. To find out more, simply click here
Who is spending your time?
Are other people spending your time?
Check by doing this after every meeting:
Did your meeting start/end on time?
If not what could you do to make sure this happens in future?
Who benefitted most from the meeting?
If it was you, is the benefit in the short or long term?
If it was others, why did you allow them to spend your time for you?
Were any of today’s activities less important than other things on your list?
If so, could you have postponed them?
You don’t want to be mean with your time but if other people are benefitting more than you, try changing lunch to coffee and coffee to a Skype call and a Skype call to an email.
Suggest other people do the prep for a meeting and send you the info beforehand. Don’t let anyone put a monkey on your back – make sure it stays where it belongs.
Spend more time on the important stuff and less on the urgent – especially if its more urgent for other people than it is for you.
Ann Hawkins and the amazing TIG folk can help you grow your business and achieve the breakthrough results your hard work deserves. To find out more, simply click here
There is no ‘Law of Attraction’
The Attraction Delusion
News just in: there is no ‘Law of Attraction’.
Wishing for things doesn’t work.
You have to go out and make your own success yourself.
This is a guest post by my friend Ayd Instone, an international speaker, philosopher, songwriter and entertainer on the subject of creativity. He’s the author of a number of books and I thoroughly recommend his blog ‘Ding!’ which is full of thought provoking articles.
There is no ‘Law of Attraction’
I know this to be true because I have run experiments throughout my life. There are things that I have really wanted, more than anything, that I have focused positively and insensately on for prolonged periods of time. The result: I have not got them. There are things that I have not wanted, that I have paid no attention to at all, that I did not even know existed, that came upon me in my life.
This is why there is no Law of Attraction.
I know this for certain because I have studied science. For something to be a Law it must be true under all condition, every single time. Anyone who refers to Wishful Thinking (or Focus, or Positive Thinking or The Secret or As A Man Thinketh as a Law – they are dimwits. And deluded. And wrong.
Something that is sometimes true, sometimes works, where the rules are arbitrary and not universal and are not simple to describe, cannot be a Law, it can only ever rise to be a superstition.
But so what? What’s so bad about making a wish? What’s so wrong about buying into the latest cool spiritual revelation?
There is no quick fix
By thinking there’s an easy quick fix to all life’s problems (especially the financial ones) people always end up losing a lot of money and time that’s either eaten away by wasteful inaction, or stolen by snake oil hypnotists who are masters at exploiting us at our most needy.
In short, the Law of Attraction does the opposite of what it claims: it is the Law of Distraction, of Repulsion. It is a delusion.
On reading this there will be some disciples who will cry, “you’re not doing it right” or “you’re not trying hard enough” and yet no-one seems to be able to decide on exactly what the rules are.
Let’s put aside scepticism for one moment and look at the Universe as if the claims of the Law where actually true.
If the natural laws of the universe were able to be manipulated as the Law of Attraction demands, we could not have any science or any technology at all. They require unrefutable, unchanging natural laws.
If Newton’s laws of motion, if chemical reactions, gravity, the electromagnetic force and other natural laws were all at the whim of someone’s individual will, what would the universe look like?
All matter and structure would collapse. We would live in a dark age of magick and chaos where the most powerful minds (those who can ‘try hard enough’ and ‘do it right’) would have the rest of us bent to their will. They could wipe us out, or manipulate us like voodoo dolls, they could bring the stars crashing down, they could set themselves up as gods.
Fortunately they don’t, because thoughts do not manipulate matter unless we intervene in the process by using our hands.
The words manipulate, manage, manoeuvre and manifest are all derived from the verb ‘to handle’, i.e. to use one’s hands, not one’s mind.
Let’s look at a few more mundane examples.
If you believe in the Law of Attraction you must never hold any insurance policy of any kind. Just by preparing for death, accident or thinking about any kind of safety net means you’ll be asking the universe for trouble.
Make sure you don’t wear a cycle helmet as you’re just ‘attracting’ to fall off and bang your head.
Another aspect that is intrinsically linked to belief in the Law of Attraction is that the controlling force behind it, the Universe, is amoral. This means that we must be careful what we wish for. It also means we can wish for personal success and riches guilt free. There is no judgement. We can use the Law to be as greedy as we wish and in fact this is often encouraged and the main practitioners of the Law promote the wealth angle and cite their own wealth as proof that it all works. The Universe, it seems, just gets us whatever we really want.
Stephen Fry once said of such ‘New Age’ beliefs, “At least when we believed in God, we didn’t believe all this horse sh**”.
And he has a point. If we want to believe in a universe or being that grants wishes, looks after us and communicates with us in some supernatural way then we should turn to the most researched, explored, debated, believed and trusted methodology for that kind of system which is contained in a set of books called the Bible. (Other faith based books are available).
But people stay clear of the Bible (and the other major faith based doctrines) because it says something that the Law of Attraction doesn’t say: you actually have to do some work.
And that’s the attraction of the Law of Attraction, that you don’t really have to do any work. You don’t have to be righteous, or truthful, or love your neighbour, or worship and praise a higher authority, or support a community. It’s spirituality without the religion which is like having a cake without baking it.
Some people deride religion as if it’s some sort of disease. It isn’t. All it is, is a mode of life that sticks to particular rules, an organised system of living a life. Football can be a religion. Religion isn’t a dirty word. Religion is about order and about getting things done, on time when you said you were going to do it, in the way you said you were going to do it. To do something ‘religiously’ means to do something continuously and consistently.
The Law of Attraction is anti-responsibility and anti-action. It is wishful thinking. It is a promise of a quick fix, an easy way out without having to do any work.
But what about all those people who claim they have indeed ‘attracted’ success?
There are two factors that play a vital role in any success: taking action and coincidental luck. Just study anyone who is or was successful and you’ll see that they all DID something AND were in the right place at the right time, often without conscious design to be there.
There is no evidence that wishful thinking increases ‘luck’. There’s plenty of evidence that directed, focused action increases ‘luck’. There’s also plenty of evidence that lack of action produces lack of success (even for people who were in the right place at the right time).
Taking action means actually doing something rather than just thinking about it or wishing for it. Directed focus means deciding on the right action that will likely get the desired result.
If dream/vision boards, positive thinking, prayer and meditation help you decide and set goals that create focus then they are useful tools. What you think about dictates what action you’re likely to take.
So instead of waiting around for the Universe to deliver our wonderful wishes, we should be taking matter and energy into our own hands, manipulating the Universe for ourselves, to manifest the outcomes we desire by focused, directed action.
As humans we are creators. We make things. Civilisations rose through action. The great discoveries of science were made by experiments. The great works of art were painted, transcribed, carved and written. In short: things got DONE.
It’s good to dream and it’s good to plan but it’s even better to DO.
But leave all that ‘wishing’ to Peter Pan.
P.S.
And if you STILL have a spiritual need, a vacuum inside you that needs filling, go join an established Church, and ask questions. Be very wary about finding the answers from some millionaire guru selling bootcamps and books. Do you really believe that anyone has had a genuine spiritual experience simply by paying money to get it? To get anything worthwhile in life you have to do the work to get it. Usually things that come easy aren’t worth having.
The author:
Ayd Instone is an international speaker, philosopher and entertainer on the subject of creativity. He’s the author of a number of books and writes regularly on his blog ‘Ding!’ Follow Ayd on Twitter @AydInstone.
So tell us what YOU think. Comments in the box below ….
The only time management tip you’ll ever need
What’s the only time management tip you’ll ever need?
BE EARLY!
Why?
Being Early Saves Time AND Money
The bulk of the time we waste is spent trying to catch up on things that could have been done earlier, in less time.
By doing things before they need to be done we really SAVE time.
That old proverb “A stitch in time saves nine” is true.
Getting your car serviced before it breaks down, getting a new computer before it slows you down, getting a health check before you become ill, nurturing your relationships before they collapse, paying off bills before you get charged interest, getting more business before you run out of money. They all save both time and money.
Being early Pays Off
First come, first served is another true saying. Research shows that people respond more positively to the first person to respond to their request, whether this is to send in a quote, a tender for a job, information or recommendations. In other words, being early has a clear advantage.
Being Early Makes a Statement
If you want people to think you’re not in control of your life, unreliable, can’t be trusted, and don’t respect others, be consistently late for meetings, for deadlines, and for appointments. (See related post “Always” )
If you want people to think you’re committed, confident, and competent, show up early, and use the extra time to relax and prepare so you’ll be on top of your game.
Being in place when others arrive means you get to choose your chair, comb your hair, go to the loo, be the one to welcome others. It gives you control.
Try it …
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Do you get irritated when people are late? Are you consistently late yourself? Tell us how this makes you feel in the comments below.
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