I'm interested @AnnHawkins on your thoughts on how best to use the Company pages on Linkedin, maybe you've written a blog on it that I've missed?? Does a Company page on Linkedin merely add to the social media noise, or does it have real value? What is your experience?
@serendipitastic LinkedIn was started as a way for corporate high flyers to keep track of who was moving jobs, which companies were hiring and firing and where their next move up the corporate ladder would come from. The company pages were about bragging rights for 'look who we've got working for us' or a soft way to make connections and worm your way in.
It was only when LinkedIn wanted to make money from the social media frenzy that they changed their rules and encouraged small business to get involved.
I think company pages are irrelevant to small businesses and anyone who owns and runs their own business does much better by being as personal as possible - something that big brands spend a lot of money on.
My advice would be to capitalise on your personal brand (use your own name) and forget the company pages.
"Don't link your Twitter account to LinkedIn." This drives me absolutely insane! When I scroll through my LinkedIn feed I want to see relevant updates. If I want to read your Twitter stream I'll follow you there. I really do think LinkedIn is a great resource. I just wish more people would use it properly. Great post.
The eye-opener for me was the introduction to using groups and also the Answers part of Linkedin. Groups are great because they have discussions where taking part shows your expertise and presence. As with all social media, the most acceptable form is NOT to sell yourself - instead provide relevant comments, information, views etc.. Polls can also be an interesting feature to use if you have a particular question.
You soon learn that some groups have great discussions and member activity, creating a real sense of community, whilst others are pretty dead. It is like life in general - there are often a few key individuals who create a spark that attracts like minded people.
@Miltoncontact I gave up on the Answers on LinkedIn Chris because 'expert' status is awarded to people based on the number of questions they answer rather than on the quality of the answer. I noticed people giving one word answers in order to rush on to the next question and do the same. All completely pointless.