What ‘s the most innovative way to use a great testimonial?
Liz Weston of Weston Communications had just received a great testimonial from a client and we were discussing innovative ways to use it, other than the obvious; ” stick on your website”.
Here are some ideas we came up with (some of them weren’t printable!)
Print it
Frame it
Hang it on the office wall
Paper the loo with it
Put it in your marketing pack
Have it tattooed on your arm
Have it printed on gift boxes and use them for client gifts
Have it printed on cup-cake papers and take them, with cakes, to your next networking event
What other ideas are there? Leave us your suggestions below!
Posted in Inspiration | 
Tags: Cakes, Client Gifts, Cup Cake, Gift Boxes, Loo, Marketing, Networking Event, Office Wall, Testimonial, Wall Paper, Weston
Take the keyword of this an your other testimonials and have them printed on your favourite chocolates. Box, and then only open on one of those days where you do not feel so good, loved or appreciated!
Have it printed on mugs or small ones on pens as people always borrow those. Or have it made into a rubber ink stamp and stamp everything on sight!
I was going to say Moo business cards/mini cards but Gary beat me to it. If you have customer facing staff they could have them printed on t-shirts. Same for at conferences and trade shows. As long as you use the ones that sound real - or unusual.- Vehicle signage- Email signature (change it regularly)
- On customer facing paperwork (depending on your system, could be randomised and updated regularly)
A different slant - why not supply your customers with testimonials without being asked? The good ones obviously!
1 Like
I too like the cupcake idea (as long as they are tasty cupcakes of course). Moo cards have some potential here I would think. Having various testimonials on sets of moo cards could make you memorable to someone, which after all is the name if the game.
@GaryDickenson Another good one - moo cards are great for all sorts of things. Philip Morley @ThinkPhilip uses them for his inspiration/creative cards.
Set up a testimonial page on your website and pop it on there? Put it at the bottom of your portfolio or cv, with all the others! Go to crafty monkey and write it on a coaster or tile, then have all the wonderful things people say about you all over your office!
@HazelLCottrell I like the idea of having it on a coaster or tile - I still like the cup cake idea best tho!
Aha! Good one.I haven't got into Pinterest yet (got an invitation but haven't done anything with it) What do you find it most useful for Ruth?
