Success in business is not about passion.
Of course it’s great if you love what you do.
Of course it’s great if you work for a purpose other than to make money.
These are bonuses.
What makes a business work is the boring stuff you need to do before you start.
Does anyone want to buy what you produce, for the price you can produce it – that includes making a profit?
How long will it be before the profits come in?
Do you have enough money to invest in the business until the profits kick in?
Don’t be sucked in by sentimental, simplistic statements like “Do what you love and the money will follow”.
It’s just not true.
Start a business without doing the basics and you’ll end up with broken dreams and a pile a debt.
Get the basics right then proceed with passion and the results will be very different.
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Ann Hawkins is a business growth specialist who will help you to make more profit, keep you accountable for your success and introduce you to a support network of your peers. Ann is the author of New Business: Next Steps, founder of The Inspired Group, founding presenter of The Business Hub radio show and owner of The Social Media Show. If you’d like to talk to Ann about how to work smart, not hard, call her on 07711 705038