Seven times more expensive than keeping the ones you’ve got, according to many sources.
Before setting off to find more customers, think about doing these things instead:
- Add value to what you sell; do it better, quicker or more quirkily than anyone else (never cheaper).
- Make your customers feel special; celebrate their anniversaries, birthdays and other special occasions (use a CRM to keep track).
- Sell them more things; solve more problems or create more delight for them. Do they know about everything you offer?
- Sell them things more often; offer great deals for repeat business that you don’t have to work hard for, so long as it’s still profitable.
- Put up your prices (most good customers buy on value not price).
- Make it easy for new customers to find YOU. Are you easy to find on-line?
- If they visit your website, is it easy for them to work out if you’re the perfect supplier for them? Do you have great testimonials that make them want what your other customers get?
- Do you tell your story well? The most visited page on a website is the “About” page. People want to know who they’re buying from, what your values are and what they’ve got in common with you. (Even one tenuous link like a shared birthday, school, pet or taste in music makes a sale more likely.)
All of these steps cost a lot less than finding new customers and can make a big difference to your profits. Try them!
Ann Hawkins can help you grow your business and achieve the breakthrough results your hard work deserves. To find out more, simply click here!